James Hoffman Sunshine Roast

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James Hoffman took a Bellwether roaster into the dessert, hooked it up to solar panels, and used his custom roast profile to deliver this delicious Sunshine Roast.

“At some point, we have to stop burning gas. We have to.”I see a future where we have no choice but to move away from fossil fuels because it's the right thing to do and because they're going to run out. But it's the right thing to do. It's the sensible thing to do. So to some extent, electric roasting is inevitable. We have to, at some point, accept that burning liquified squished dinosaurs is not the right way to roast delicious sustainable coffee." Learn more